Customer segmentation has its roots in marketing strategies, but has moved into other areas of business, including HR because of the positive effect it has on understanding clients, gathering intelligence and making qualified business decisions. Organisations have seen the value in transforming HR into a more value adding strategic business unit and HR customer segmentation is one element that creates customer focus and alignment ~ a cornerstone of effective HR transformation.
Effective segmentation is based on processes and principles that help structure the unique aspects of your strategy through the identified customer groups. Presence of IT can help you define these and ensure your HR structures and staff are geared to manage the identified segments.
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Learn more about the impacts of HR segmenting their customer base - 771 KB